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About Moonpig
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Moonpig is an internet-based business known for selling personalized greeting cards, flowers, and gifts. It operates as a technology and data platform, with its main markets in the United Kingdom and the Netherlands.
Products and Services
Moonpig’s primary offering is its extensive selection of personalized greeting cards for various occasions, including birthdays, anniversaries, and holidays. Customers can customize cards with their own photos, text, and even handwritten messages. The company has a large collection of designs, including licensed brands like Disney and Harry Potter.
In addition to cards, Moonpig offers a wide range of gifts, including:
Flowers and plants
Chocolates and hampers
Alcohol gifts (wine, beer, spirits)
Balloons
Personalized mugs, soft toys, and other accessories
Gift experiences through its other brands, Buyagift and Red Letter Days.
The company also owns Greetz, a similar online greeting card service in the Netherlands.
Company History and Operations
Founded: Moonpig was founded in 2000 by Nick Jenkins. The name “Moonpig” was his nickname at school.
Business Model: Moonpig’s business model is built around customization, convenience, and a data-driven platform. It leverages technology to help customers create and send personalized products easily.
Acquisition and IPO: In 2011, Moonpig was acquired by Photobox Group. It later separated to form Moonpig Group, which was listed on the London Stock Exchange (LSE) in 2021.
Global Reach: While its core markets are the UK and the Netherlands, Moonpig also serves customers in Ireland, Australia, and the U.S.
Customer Feedback
Reviews for Moonpig generally highlight the platform’s ease of use and the wide variety of designs available for personalized cards. Many customers appreciate the ability to upload their own photos and the high quality of the print. The mobile app is often praised for its convenience, including features like occasion reminders.
However, some common complaints include:
Delivery issues: Some customers have reported late deliveries, particularly for gifts and flowers, which can be problematic for timed events.
Product quality: There have been some negative reviews regarding the quality of flowers and other non-card gifts.
Customer service: A few reviews mention issues with customer service and the refund process.
Packaging: Some customers have noted that cards arrive in plain, unbranded envelopes, which can be confusing for the recipient.
