About Maidenform
Maidenform is a well-known American brand primarily specializing in women’s intimate apparel.
Here is a brief overview:
- Products: Maidenform manufactures and sells a variety of intimates, including:
- Bras (T-shirt bras, full coverage, wire-free, etc.)
- Underwear/Panties
- Shapewear (for tummy control, smoothing, etc.)
- History:
- The company was founded in 1922 in Bayonne, New Jersey, by Ida Rosenthal (among others).
- It was originally conceived to appeal to the fashion and subculture of the Flapper era.
- During World War II, the company temporarily converted factories to produce items like parachutes.
- Parent Company: Maidenform is now a brand owned by Hanesbrands.