Fredericks of Hollywood is an iconic lingerie brand founded in 1947 by Frederick Mellinger in Hollywood, California. Known for its bold and innovative designs, the brand gained popularity for its sexy and glamorous lingerie, often associated with the glamour of Hollywood and the pin-up culture of the mid-20th century.

The company was a pioneer in the lingerie industry, introducing many styles that became staples, such as the push-up bra. Fredericks also expanded into a wide range of products, including sleepwear, costumes, and accessories.

Throughout the decades, the brand became synonymous with a certain sultry aesthetic and often featured in pop culture, including movies and television. Despite facing challenges in the changing retail landscape, Fredericks of Hollywood has maintained a dedicated following and continues to be recognized as a classic name in lingerie.