Charles Keith UK

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About Charles Keith

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Charles & Keith is a Singaporean fashion label specializing in footwear, handbags, and fashion accessories.

Here are the key points about the brand:

Founding: It was established in 1996 by brothers Charles and Keith Wong in Singapore. They started their first store at Amara Shopping Centre after gaining experience working at their parents’ shoe store.
Business Model: They shifted from the traditional model of selling wholesale-purchased shoes to designing their own shoes in 1997, which allowed them to emerge from intense competition and gain brand recognition.
Product Range: The brand offers a diverse range of products, including shoes, bags, eyewear, accessories, and costume jewellery. They have also introduced a collection for kids and manage the separate men’s and women’s footwear and accessories brand Pedro.
Market Position: Charles & Keith is generally positioned in the “affordable luxury” or “fast-fashion retailer” segment, known for offering high-quality, trendy, and runway-inspired designs at accessible price points.
Global Presence: The brand has expanded globally, operating more than 600 stores worldwide across over 30 countries, with a strong presence in the Asia Pacific and the Middle East. They also operate a global e-commerce website.
Ownership: The company is currently fully owned by the Wong family. In 2011, LVMH (Louis Vuitton Moët Hennessy) had acquired a 20% stake through its private equity arm, L Capital Asia, but the Wong brothers have since brought their shares back.

Charles Keith UK

Charles Keith UK

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